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Monday, January 31, 2011

An Evening At Val's | Food Photography | Columbus, Ohio

Val Jorgensen, of Jorgensen Farms, graciously invited me to her home for an amazing culinary event, a sausage tasting, before we ever met. (You see, I was scheduled to photograph her for Edible Columbus magazine, but hadn't yet made it out to the farm.)

After I broke the news that I am, in fact, a vegetarian, she still insisted that I come to enjoy the veggie-friendly food and the company.

I'm so glad I did! Jorgensen Farms is located in Westerville, Ohio. They currently supply local restaurants with herbs, honey, eggs and vegetables. They're also venturing into doing weekly CSA dinners and event hosting.

This group all went to The Terre Madre Conference in Italy last fall for the Slow Foods movement.

Insider's Tip: If you get a chance to try their lemon honey, it is to die for!

Wednesday, January 26, 2011

Professional Food Photographer and Photo Retoucher | Columbus, Ohio

People are always asking me, "Do you shoot fake food?"

These days, there isn't as much of a need to use artificial elements to make food look more appealing. This is partially because the style of food photography has changed, because of flash photography and because of the wonderful invention of DIGITAL. Food photography styling is heading more towards relaxed, sometimes purposefully messy. I think it's because people like to imagine eating what they see, and eating the PERFECT bowl of pudding is unlikely. Also, food used to be shot with hotlights and a 4x5 camera. It was hard to get food to stay looking good for the painstaking process, so fake food sometimes had to be substituted just to get the shot. And of course, there's digital. It used to be everything had to be perfect before the photo was taken, because little could be done after the fact. Now, so many things can be made perfect through multiple exposures, digital compositing, and the wonderful clone tool.

You may ask, "Why retouch it when you can fix it in camera?" Well, in this case, a few reasons. One, I was in a hurry. I had one hour before I HAD to leave the studio. I'd made the pudding the night before, and I knew how I wanted to shoot it, but I had little time to put it all together and produce the perfect shot. Two, I am not a food stylist. I get by just fine, but it's not my area of expertise. So I shot the lumpy pudding and fixed the imperfections in Photoshop, vs. painstakingly straining the pudding and picking out lumps. I don't own a strainer.

So here's what I did in Photoshop. I adjusted the color, combined the depth of field shots, darkened the pudding, removed the lumps, made the swirls more even, used a lighter exposure for the bowls, switched the whisk with a better shot, removed some of the blue cast on the bowls, and straightened the fabric in the back and warped the front corner to look straight. (I did iron the fabric, but didn't have time to wash the crease out of it.)

To see the photos flip back and forth, go to this link:

Then I ate the pudding. All of it. All by myself.

Sunday, January 16, 2011

Professional Retoucher | Columbus Ohio

Here's a quick example of a recent image I retouched. To save time while shooting, the client and I decided to add the fire in the fireplace after the fact. This way, we could also control how the fire looked and how bright and out of focus it would be. See if you can catch all the other things that changed! Click below to watch the animation!

Sunday, January 9, 2011

Food Photographer | Columbus, Ohio

Food photography is so much fun, especially when you get to use food wordplay to create a new business card design. Taking a bite out of my business cards was easier to swallow than I thought. I bought a $10 contraption at JoAnn Fabrics to punch out the bites manually. Totally worth it.

Catherine Murray
All-Around Photo Chef
Columbus, Ohio
Photo Kitchen

Monday, January 3, 2011

Columbus Ohio Food Photographer

Dear Google,

I would really love it if you could take a moment to read my blog. Here at Photo Kitchen, we work really hard to share relevant information with our readers, yet you rarely comment, you don't share our information with others, and you often ignore us altogether.

We understand you get a lot of requests, and that you can't possibly take the time to check out every site personally, but if you could roll over us, notice that we are here to help, open for business, and genuinely excited to photograph anything that comes our way, including but not exclusively, food, people, portrait, pet, commercial, product, business, executive, model portfolios, headshots, babies, stock, real estate, agriculture, fashion. You name it, we'll shoot it!

We'd so appreciate it if you could spread the word about Photo Kitchen to your gazillion users.

Thanks so much,
Catherine Murray

All-Around Photo Chef
Photo Kitchen, a photography company